Acquisition & lifecycle marketing

Growth Marketing

Ongoing acquisition and lifecycle marketing for the business you bought, once the initial launch is behind you.

EngagementMonthly retainer
Typical timelineOngoing, cancel anytime
Starting at$3,200/mo
TeamGrowth lead + lifecycle specialist
Book a consultation See pricing model
Starting at

$3,200/mo

Scoped to your specific engagement

  • Senior specialists, not generalists
  • Fixed scope agreed before work starts
  • Full documentation & handoff
Book a consultation Talk to a specialist

Overview

Launch is a moment; growth is a process. This service runs the acquisition campaigns, lifecycle emails, and retention programs that keep bringing customers to the platform you bought long after the launch buzz fades.

Who this is for

  • Businesses past initial launch that need sustained acquisition
  • Teams with lifecycle/retention gaps costing them customers
  • Companies wanting a marketing partner, not just a strategy document

Who this isn't for

  • Pre-launch products (start with Go-to-Market Strategy first)
  • Teams wanting a one-time deliverable rather than ongoing execution
  • Businesses without a validated product-market fit yet

What to expect — typical ranges, not guarantees

Monthly

Retainer, cancel anytime

Multi-channel

Paid search, social, lifecycle email

Monthly

Performance reporting cadence

Ongoing

Continuous campaign optimization

Our approach

01

Audit

Review current acquisition channels and lifecycle touchpoints for gaps.

02

Campaign design

Build acquisition and retention campaigns tailored to your customer segments.

03

Run & optimize

Launch campaigns and continuously optimize based on performance data.

04

Report

Monthly reporting against agreed growth metrics and channel performance.

What's included

Channel audit and growth plan
Built acquisition campaigns
Lifecycle email & retention flows
Monthly performance reporting

Expertise & tooling

Who works on this

Growth Marketing Lead

Owns channel strategy and monthly reporting

Lifecycle/CRM Specialist

Builds retention and lifecycle email flows

Paid Media Manager

Runs and optimizes paid acquisition campaigns

Tools & technology

Paid search & paid social platformsCRM & lifecycle email automationAttribution & analytics toolingLanding page & experimentation tools

Engagement models

ModelScopeTimelinePrice
Monthly retainer — StarterSingle channel focusMonthly$3,200/mo
Monthly retainer — GrowthMulti-channel + lifecycleMonthly$6,500/mo

Industries served

E-commerceSaaSConsumer appsMarketplaces

Example scenarios

Stack18's services practice is new — the scenarios below illustrate how an engagement like this typically plays out, not verified past-client results.

Illustrative scenario

Sustained post-launch growth

Direct-to-consumer retailer

Ran acquisition campaigns for a purchased storefront, sustaining meaningful month-over-month growth after the initial launch spike faded.

Illustrative scenario

Retention program build-out

B2B SaaS platform

Built lifecycle email flows that measurably reduced churn within the first two months of the retainer.

Pricing model & timeline

Engagement

Monthly retainer

Ongoing campaign management

Starting at

$3,200/mo

Plus ad spend, if applicable

Timeline

Ongoing

Month-to-month, cancel anytime

Final pricing depends on scope confirmed during a consultation — the figures above reflect typical starting points, not a fixed quote.

FAQ

Do you manage the ad spend budget directly?

We can manage spend on your behalf or work alongside your existing marketing team — whichever fits.

What channels do you typically run?

Paid search, paid social, and lifecycle email are most common, tailored to where your customers actually are.

Do you manage the ad spend budget directly?

We can manage spend on your behalf or work alongside your existing marketing team — whichever fits.

What channels do you typically run?

Paid search, paid social, and lifecycle email are most common, tailored to where your customers actually are.

How is success measured month to month?

We agree on 2–3 core metrics upfront (e.g., CAC, activation rate, churn) and report against them every month.

Can we pause or cancel the retainer?

Yes, engagements are month-to-month with no long-term lock-in.

Pairs well with

Let's scope your growth marketing.

Book a free consultation — no commitment, just a clear plan and a real quote.

Book a free consultation